Variable Data & Printing Information
by Eric Silber, Concordia University
In today's fast-paced campus environments, mail professionals are required to be adaptable to different needs. The following are resources you may find useful as you are given unique or challenging projects. These are derived from projects other mail professionals have undertaken.
Variable Data information
More Admission, Advancement and Financial Aid groups are utilizing variable data in their mailings. The following links, articles and resources are available to help plan, design, print, and mail variable data pieces. Variable Data professionals agree the piece is only as good as your data. The more you can customize a piece to the intended the recipient, the more inclined they are to respond to your direct mail piece.
Design
http://desktoppub.about.com/cs/graphicdesign/a/designbasics.htm
http://desktoppub.about.com/od/graphicdesign/p/information.htm
http://www.typography-1st.com/typo/prnc-des.shtml
http://www.typography-1st.com/typo/txt-lay.htm
http://desktoppub.about.com/od/graphicdesign/p/information.htm
http://www.typography-1st.com/typo/prnc-des.shtml
http://www.typography-1st.com/typo/txt-lay.htm
Printing